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Marketing 360® Blog

Why You Should be Using Pinterest to Market Your Business

Post By Robyn Rivera | Blog | Social Media Marketing

Social media marketing is about more than just Facebook, Twitter, and Instagram.

Social media has become a more and more important aspect of digital marketing. These days, businesses that are able to master the art of social media management get the most engagement out of their existing customers and a lot more visibility to potential customers. However, it’s important to realize that social media management is about more than just Facebook, Twitter, and Instagram.

Pinterest may not have as many users as Twitter or Facebook does, but it’s still one of the fastest-growing websites in the world — ever! That means that, if you’re not on Pinterest, your business is missing out.

But, besides the sheer number of people who use and love Pinterest, it’s also a one-of-a-kind social media platform that offers a unique experience to businesses and users alike. And, it’s in that unique experience, that businesses can enjoy a number of benefits that they won’t get with any other platform.

5 Reasons to Market Your Business on Pinterest

#1. It makes it easy for browsers to turn into buyers.

One of the most beneficial aspects of marketing your business with Pinterest is that it reduces the number of steps in the sales funnel, turning would-be browsers into buyers faster and more easily. That may be why Pinterest has a 50 percent higher conversion rate than any other social network!

If you’re in the retail business, you won’t find a more direct sales path on any other social media platform than you’ll find on Pinterest. On Pinterest, when someone sees a product they like, they can buy it with just a couple of clicks and without the need to ever leave the site or the app.

On Pinterest, there’s a much faster turnaround time from browsers to buyers. When you compare it to other platforms, like Twitter for example, it’s easy to see the benefit of marketing with Pinterest.

On Twitter, if a celebrity — or even just a brand — promotes a product, users have to leave Twitter and visit a whole other website to make a purchase, and sometimes, they can get lost or lose interest in those few precious seconds. With Pinterest, on the other hand, buyers can become browsers in just a few clicks.

#2. Its users are engaged and very active.

While engagement will vary from user to user on any platform, Pinterest users are some of the most engaged and active of any social media platform. More than with any other platform, Pinterest users are eager to share what they find with their friends and followers. And, because they care more about what’s up and coming rather than what brand it’s coming from, it’s a great place for smaller and newer brands to start engaging with people online.

A lot of social media users are passive, which means that they don’t do a lot of posting, sharing, or liking, but they stay up to date on their feeds so that they can be in the know about what’s going on. But, on Pinterest, approximately 70 percent of users not only visit the site, but actively take action, like saving pins, clicking through pins, and pinning new things themselves.

#3. It drives traffic to your website.

Pinterest is the perfect tool for building lots and lots of links that lead back to your website. Unfortunately, these are “no-follow” links that won’t give you the SEO (search engine optimization) juice that you may be thinking of; however, they can help your SEO and your visibility online by driving more traffic — and a lot of it — to your website.

Second only to Facebook in terms of traffic potential, Pinterest has the potential to drive tons of traffic to your website. In fact, it’s responsible for driving around 5 percent of all referral traffic to websites.

Of course, in order to drive more traffic to your website using Pinterest, you’ll need to ensure that you’re creating content that’s shareable and clickable, which, on Pinterest, means creating share-worthy visuals.

#4. It keeps you in the know about new trends.

One of the best parts about Pinterest is that it makes it easy for you to see what your followers are into and what they’re excited about. When you follow your followers, you can see what kinds of pins they love to save and share, and it can help you target your marketing more effectively for them.

Whether you’re interested in staying in the loop about emerging trends in fashion, hair, home decor, gardening, or anything else, Pinterest is the place to be. Simply put, it helps you learn what’s hot and what’s not, helping you gain the best position for future success.

Even if you don’t follow any of your followers, you can still stay up to date with trends on Pinterest. One way you can do this is by paying attention to the search bubbles on Pinterest, which are updated in real-time with trending products and popular keywords. You can also keep track of which products are losing traction and which are currently in style by using Promoted Pins.

#5. It integrates with your website, Twitter, and Facebook.

Pinterest has made it easy for both users and businesses to integrate their presence across the web into one, streamlined experience. And, since connectivity is one of the main reasons to use social media in the first place, this feature makes Pinterest a no brainer for many businesses.

With Pinterest, users can automatically post their favorite new pins to the Facebook newsfeed, making every pin more shareable than it’s ever been before. Pinterest also allows marketers to share their pins directly to their Twitter accounts (if you use the same email address to set up your Pinterest account as your Twitter account).

Another way Pinterest can be seamlessly integrated into your online presence is by adding a “Pin It” button to the applicable pages of your website. This makes it incredibly easy for your users to pin their favorite products or blogs from your website onto Pinterest, where it can be shared with others.

If Pinterest isn’t a part of your social media management strategy, it should be. If you’d love to reap the benefits of Pinterest marketing but are unsure about where to begin, the social media management team at Marketing 360® can help.